People who are building their Personal Brand focus on the strengths that are necessary and appealing to attain their desired career goals. And with authenticity to the fore we build a compelling brand that projects both confidence and capability. We have all heard of the saying “An overused strength can become a weakness” and in branding this is something we all need to be very aware of as we communicate our message.
In a Harvard Business research sample, 55% of the managers were rated by co-workers as using too much of at least one leadership attribute, but the majority of those managers did not rate themselves as overdoing that attribute.
I am sure we can all relate to people that stand out for have a strong brand that you perceive as being more negative than positive. This person may not realise that this is how they come across as all they see is them being strong/ confident. In my many years’ experience with Executive Brand coaching a good 50% of perceived weaknesses are overused strengths and once we realise this it can be a simple job to tone things down to get back into the acceptable range
To keep yourself alert to the nuances of your brand attributes it is helpful to regularly ask yourself the following questions:
Here are few examples on how others may see perceived personal strengths as a weakness. Do any of these apply to you?
Accepts challenges and likes to challenge others
We are the products of a lifetime of conditioning, but our behaviours and the way that we do things are not givens. When it is not taking us where we want to go anymore, we can and should adjust our compass point or at least pull back a bit.
If you stop and use judgement to evaluate the situation, measure the audience and consider utilising the opposite of your primary strengths, you can avoid the pitfalls of overusing your virtues and temper your performance to achieve outstanding results.
If you wish to discover your current brand then contact me today for a 360 and a phone based feedback session.